About LND Global
Your Leading Partner For Sales, Procurement Training and Consultancy in Med-Tech and Healthcare
Welcome to LND Global — more than just a consultancy, we are your strategic allies in navigating the complex Med-Tech and healthcare sectors. Our edge lies in our deep-rooted expertise, with our team’s extensive background in strategic roles within the NHS and healthcare sales driving our approach.
Empowering Excellence in Med-Tech and Healthcare
The healthcare industry never stands still, and neither do we. At LND Global, we are dedicated to excellence, providing top-tier consultancy and bespoke training tailored to the nuances of this dynamic environment. Our services are meticulously crafted to empower your team with cutting-edge knowledge and practical tools, ensuring you not only keep up but lead in your field.
Why Choose LND Global?
Unlock Your Sales Potential With Expert NHS Insights
At LND Global, we possess a wealth of expertise in the Med-Tech and healthcare sales sectors. Our team’s extensive experience in sales, marketing, and both public and private procurement equips us with unique insights that facilitate effective strategies and seamless implementation. We are more than just consultants—we are your partners in driving tangible results and propelling your organisation to new heights.
Personalised Consulting Tailored to Your Needs
We recognise that no two businesses are the same. That’s why we dedicate ourselves to understanding your unique challenges and objectives. Whether you're looking to revolutionise your sales strategies, streamline your processes, or enhance your overall business performance, LND Global is here to ensure your success with bespoke support and expert guidance.
What Sets LND Global Apart:
Unique Insights: Benefit from our team’s first-hand experience in strategic and leadership roles within the NHS and Healthcare sales. Gain a competitive edge with our in-depth understanding of industry complexities.
Comprehensive Solutions: From optimising operations to enhancing strategic planning and developing your team’s skills, LND Global offers a wide range of consultancy services and bespoke training programmes designed specifically for your needs.
Dedicated Support: Your success is our mission. With LND Global, you receive dedicated guidance and support that helps you navigate the healthcare landscape confidently and achieve outstanding results.
Elevate Your Sales Performance in Med-Tech and Healthcare
Discover how LND Global can help you drive innovation and excellence. Explore our services and start your journey to success. Contact us today to learn more about partnering with LND Global.
"An exceptional training session!
We aimed to enhance our team's understanding of C-suite stakeholders and effective collaboration strategies. The trainer's expertise,
coupled with her sales acumen, made for an outstanding day
of learning and growth."
Our Service to You
At LND Global, we recognise the intricate dynamics of the NHS landscape and are committed to empowering businesses like yours to navigate it effectively. Whether you're seeking to enhance your sales force effectiveness, streamline sales enablement processes, or strategically position your offerings within the NHS marketplace, our seasoned team of professionals is dedicated to guiding you through every step of the process.
Consulting
Drawing upon our extensive experience across clinical, C-suite within the NHS or our Sales and Marketing Leadership roles within the Med-Tech and Pharma industries, we offer a unique blend of insights and strategic acumen. Our specialisation lies in NHS or the Independent sector. Here's how we can support your success:
Coaching
In the fast-paced and ever-evolving landscape of healthcare sales, effective leadership is paramount to success. At LND Global, we specialise in empowering sales leaders to drive performance, inspire teams, and navigate the complexities of the healthcare industry. Whether you're a seasoned sales executive or aspiring to a leadership role, our coaching programs are tailored to equip you with the skills and strategies needed to excel.
Training
At LND Global, we're dedicated to empowering sales professionals in the healthcare industry to achieve excellence and drive results. Our comprehensive training programs cover a range of essential topics tailored specifically for the unique challenges and opportunities within the healthcare field. Whether you're looking to enhance your sales skills, optimise team performance, or navigate the NHS landscape effectively, we have the resources and expertise to support your success.
Why Laura Baynes?
Where expertise meets innovation in business and healthcare.
With over two decades of experience across Pharma, MedTech, and Commercial Strategic Procurement within NHS hospitals, Laura Baynes is a Certified Coach and NLP Practitioner specialising in leadership, sales performance, and commercial strategy in healthcare.
A seasoned commercial leader, Laura combines deep industry expertise with a passion for developing people and building high-performing teams. Her work focuses on helping professionals navigate complexity, lead with confidence, and deliver sustainable results in demanding environments.
Laura has advised blue-chip organisations and led value-based procurement initiatives within the NHS, driving innovation, improving outcomes, and delivering measurable impact. Through tailored training, strategic consultancy, and her published work, she translates real-world experience into practical insight that enables individuals and organisations to perform at their best.
At LND Global, Laura brings together leadership development, coaching, and publishing to support professionals in leading with clarity, resilience, and authenticity.
Backed by Professional Excellence
Laura, a Certified Coach and NLP Practitioner with professional membership in The Association for NLP, the American Board of Neuro-Linguistic Programming, and The Time Line Therapy® Association, our approach is rooted in expertise, innovation, and proven methodologies.
Whether you’re navigating complex challenges or striving to unlock your full potential, LND Global combines industry insights with cutting-edge NLP techniques to help you achieve sustainable success. Experience coaching and consultancy that drives real results—designed to empower, transform, and inspire.
The Association For NLP

The American Board
of NLP

Time Line Therapy Association

Unlock Your Potential with LND Global
Welcome to LND Global, your partner in personal and professional growth. Our coaching and leadership programs are designed to help you unleash your full potential and thrive in both your career and personal life. With a focus on self-help and empowerment, we are committed to guiding you on a transformative journey towards success and fulfillment.
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